Digital Content Creator & Marketing Performance Specialist (H/F/X) - CDI
CMCM, the health mutual that's right for you
Do you enjoy telling stories, creating content that sparks a response, and managing your campaigns using data? Join the Marketing & CMCM On Tour Department and help raise the profile of the CMCM and the mutualist movement.
Your Role
As part of a team of six, you will develop the CMCM’s digital communications. You will create content, launch digital marketing campaigns, and analyze their performance. Using a data-driven approach, you will enhance the health insurance plan’s visibility, increase member engagement, and improve the effectiveness of marketing initiatives.
Your Responsibilities
Digital Content Creation
- Design, write, and produce content for the website, social media, and newsletters
- Taking photos and videos at events, interviews, and field activities
- Edit and publish visuals and digital formats (Reels, Stories, Shorts, etc.)
- Ensure consistency in visual and editorial identity, and adapt content to each channel
Digital Marketing
- Implement and optimize Google Ads, Meta Ads, and other digital marketing channels
- Participate in the planning and monitoring of marketing campaigns
- Contribute to the development of the CMCM’s digital presence
Analysis and Performance
- Track performance metrics and analyze data from digital tools
- Create dashboards and present the results to your stakeholders
- Make concrete recommendations to improve the performance of marketing initiatives
Web Analytics and Tracking
- Contribute to tracking and data quality
- Use data to better understand users and guide marketing initiatives
Your Profile
Education and Professional Experience
- Hold a bachelor’s degree (Bac +3) or higher in digital marketing, digital communication, multimedia, or a related field
- Have at least 3 years of professional experience in digital marketing, including content creation, advertising campaign management, and performance analysis
- Proven experience using digital marketing tools, web analytics, and content creation tools is a plus
Equivalent education combined with significant professional experience may be considered.
Skills
- Excellent command of Luxembourgish, French, German, and English, both spoken and written
- Excellent writing skills and a knack for storytelling
- Ability to define KPIs based on business and marketing objectives and to measure the profitability of campaigns (ROI, ROAS, CPA, CPL, CPC, conversion rate)
- A critical mindset when evaluating automated recommendations from advertising platforms and AI-generated analyses
- Ability to translate data into clear and concise recommendations
Tools you are proficient in
- Digital marketing: Google Ads, Meta Ads, LinkedIn Ads, SEO/SEA, Brevo
- Web Analytics: Google Analytics 4, Piwik PRO
- Tracking: Google Tag Manager, Meta Pixel, Meta Conversion API, LinkedIn Insight Tag, Consent Mode
- Content creation: Adobe Creative Cloud, Canva, Microsoft 365
- CMS: Proficiency in TYPO3 is an advantage
Personal Qualities
Creativity, analytical thinking, curiosity, attention to detail, organizational skills, initiative, independence, results-oriented, proactive, and strong interpersonal skills.
We offer you
- Full-time permanent position
- Work location: Luxembourg City
- Collective bargaining agreement offering numerous benefits
Start date: based on your availability
Pourquoi rejoindre la CMCM ?
Intégrez une équipe engagée, dynamique et tournée vers le service aux membres. Vous participerez à une mission porteuse de sens, où la qualité du service et l'esprit d'équipe sont au cœur de notre quotidien.
Notre culture
Évoluez dans un environnement qui favorise l'apprentissage continu, la collaboration et un bon équilibre entre vie professionnelle et vie personnelle.
